This webinar in our series makes the case for why loan originators should embrace equity products as a core part of their practice and not a side offering. The focus is on competitive differentiation, the development of non-Realtor referral relationships, and building a brand as the equity specialist in the local market.
What you will learn:
- Why Most LOs Are Ignoring This Product — and Why That’s Your Edge
- New Referral Sources Beyond the Realtor
- Positioning the HELOC as a Financial Planning Tool
- Marketing Your HELOC Expertise Through a 90-Day Campaign
- Scripts and Conversations That Convert