This foundational session introduces loan originators to the first lien HELOC. We will cover the market context driving demand and why this product is the intelligent alternative to cash-out refinancing for rate-locked borrowers. Participants will leave with a clear product understanding and an action plan to mine their existing database.
You will better understand:
- The $32 Trillion Equity Landscape
- Why Cash-Out Refi Is Dead for Most Borrowers
- What Is a 1st Lien HELOC and Product Fundamentals
- Who Is the Ideal Borrower?
- Your Past Database Is the Starting Point